Email Marketing Campaigns
Are you Generating the best results from your Email Marketing Campaigns?
According to a study, email has the highest ROI of any existing marketing channel. But if you are not optimizing your campaigns for conversions. Then you must be missing out on some valuable clicks, sales, and most important revenue for your business.
There are many different kinds of campaigns that you can send to generate more leads and conversions: Announcement campaigns for launching a new product, newsletters summarizing your latest content, or invitation email for an upcoming event.
If you want the best company for email marketing campaigns then you’re most welcome to Atomic Technologies. It is the best email marketing service provider in Gurgaon. We make sure our customers are happy with our work and also we take full responsibility. Let’s read more about Email Marketing Campaigns.
Below are some points on how you can create an effective and High-Performance Email Marketing Campaign:
1. Understand whom you are Emailing
Have you ever heard the saying from Meredith Hill, “When you speak to everyone, you speak to no one”? What Hill is getting at here is that if you’re telling your message to everyone then you’re leaving the opportunity on the table… opportunity for creating high specific value, valuable content that speaks directly to the recipient.
With keeping this in mind, the key to great Email Marketing Campaigns is to identify your audience. Use email segmentation to ensure that you’re delivering the right email to the right people at the right time. If you’re successful in accomplishing this and build into your strategy, you can get more creative and specific with your messaging.
2. Create a goal for the Campaign
As we all know Email Marketing Campaigns are a relatively low-risk and high-reward activity, you don’t want to send emails for emails’ sake. In simple words, you won’t be successful simply because you marked it from your to-do list.
Instead of that you should be aware of what you want from your emails because that will help you to target the right audience and build the right emails. For e.g, If you want to foster leads from MQL to SQL, you can create a segment for MQL and create content that is educational, unique, and persuasive so that people can move one step forward for buying.
3. Outline the Emails that will be included in the Campaigns
Once you know who you are emailing and why, it’s time to strategize how to move them from plan A (where they are) to plan B (where you want them to be, your goal).
Always keep in mind you can’t expect a single email to do everything. Your email campaigns can be made of several emails, so consider each email serving a particular purpose. This will help you in reaching your goal.
For example, if you are fostering some educational emails take them from the awareness stage to the consideration stage before providing more conversion-focused content to the audience.
4. Spend Time on the Subject line
No one gets to know the body content of your e-mail until and unless they first click on the subject line. That’s why it is important to consider your subject lines first, they’re like the bodyguards of the rest of the information.
5. Write copy that’s Suited for them
Once you know the purpose of each email you’re sending and you have the perfect subject lines you can write a copy of the email that will increase your list. Consider where your audience is interested in and what type of content they’ll find useful. For example, it doesn’t make any sense to promote products you’re emailing a segment of users who already know about the product.
6. Use a Comprehensive Email Builder
Once you have written the copy of your Email Marketing Campaigns you’ll build them in email software that the client will intend to use. With a comprehensive email builder, you will be able to create, optimize and personalize your email campaigns without any help from a graphic designer.
7. Include Personalization Elements and Excellent Imagery
Marketing emails should be personalized to the reader and must be filled with interesting and unique graphics. Few people want to read emails that are addressed with “Dear Sir/Ma’am”.. As opposed to their last name, fewer people want to read an email that simply gives them a wall of text. Visuals will help your recipients quickly understand the point of the email.
8. Include call-to-action where Appropriate
Remember if you’re taking your audience’s time and inbox space then your email must have some point to it. Consider what your email recipients want to grasp from the email you have sent. In most cases, you need to take further action to call to action for your audience to take further action.
Regardless of what it is, you should follow CTA best practices such as asking them in clear language and emphasizing them with attractive and unique designs.
9. Test your Emails and make sure they work on every Device
Once your emails are built, check them out thoroughly before clicking the send button. Effective email marketing campaigns are designed for all the devices on which users can read their emails like desktops, tablets,s and smartphones.
Also, send them as a test to your colleague and check them for multiple devices. As we have told you earlier also, if you are planning to do an effective email marketing campaign for your company then Atomic Technologies is the best choice for you. We are best for Email Marketing Campaigns all over Delhi NCR.